Eventually discontinuous innovations take it out of

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Unformatted text preview: ns take it out of vogue and its sales begin to fall. More and more competition erodes its market share. Soon, its hard for most people to remember if the product is still available. Later, most folks wouldn't know what kind of product you were talking about if you mentioned the brand to them. The most likely path this company experienced with respect to brand loyalty for this product from the moment the company's brand first appears on the market to its eventual demise is:? [Assume the company makes no changes to the product from its inception to its demise). Answer e. brand preference, brand recognition, brand non-recognition, brand Sel ec te d An sw er: rejection. d. brand non-recognition; brand recognition; brand preference, brand Co rre ct An sw er: R e s p o n s e F e e d b a insistence, brand preference, brand recognition, brand non-recognition. Since both the company and the brand are new, no one will recognize either! As the company markets the product, the target market will become more and more aware of it (brand recognition). It's sales increasing versus the co...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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