Finally in the last store she shopped she saw a pair

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Unformatted text preview: ans that were very similar to the cut and style of Chic. She tried them on and they fit - beautifully. Still, she really wanted Chic. Figuring they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans. What level of brand loyalty does Connie Seagroves is shopping for a new pair of jeans. She enjoys the way Chic jeans makes her look and feel. She's aways bought Chic jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she saw a pair of Jordache jeans that were very similar to the cut and style of Chic. She tried them on and they fit - beautifully. Still, she really wanted Chic. Figuring they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans. What level of brand loyalty does Connie have for Chic jeans? Ans...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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