Gradually this preference will give way to brand

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Unformatted text preview: ve way to brand recognition then non-recognition as those that used to buy it forget about it (or die). No indication of brand rejection since this implies a negative attitude and there’s no mention of negativity associated with the product - it just faded away. Note: Since choice #2 is identical with the correct answer - except for the brand rejection part - I've allowed you half credit for it (i.e. giving you credit for knowing the order up to the brand rejection part - but disallowing full credit for failing to recognize the lack of brand rejection criterion.) Question 17 4 out of 4 points The stage of the product life cycle in which late majority first make purchases is: Answer Selected Answer: b. matu rity Correct Answer: b. matu rity The stage of the product life cycle in which late majority first make purchases is: Answer Selected Answer: b. matu rity Correct Answer: b. matu rity Question 18 4 out of 4 points Industry sales are zero and profits are negative in the ____________ stage of the PLC. Answer Selected Answer: a. int...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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