It is an essential element of almost every persons

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Unformatted text preview: erson's grooming requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional eforts on advertising and its secondary efort on consumer sales promotions. What level of market exposure does this product have? Answer Selected Answer: a. inten sive Correct Answer: a. inten sive Question 5 4 out of 4 points Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Answer Selected Answer: a. Selective Correct Answer: a. Selective distribution distribution Question 6 4 out of 4 points National Power Tool Co. does not own its own transport facilities, but it regularly ships small orders to the wholesalers that handle its products. Tools that are going across the country are usually shipped by rail. Regional shipments usually go by truck. National sho...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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