It is an essential element of almost every persons

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Unformatted text preview: most every person's grooming requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional eforts on advertising and its secondary efort on consumer sales promotions. What level of market exposure does this product have? Answer Selected Answer: a. inten sive Correct Answer: a. inten A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional eforts on advertising and its secondary efort on consumer sales promotions. What level of market exposure does this product have? Answer Selected Answer: a. inte...
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