Its durable enough to last for years initial tests nd

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Unformatted text preview: ousehold. It's durable enough to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc. Engraved on all sides of the box are the Dell logo, information about Dell's other product lines; information about the safe use of the scanner as well customer service contact information. What types(s) of packaging strategy(ies) is Dell Computer conducting? Choose all that apply. Answer Selected Answers: a. PROTE CT c. PROMO TE Correct Answers: a. PROTE CT c. PROMO TE d. PRODU CT R e s p o n s e F e e d b a c k : Question 10 4 out of 4 points The plastic box PROTECTS the scanner. The engraved nformation PROMOTES Dell's other products and provides information about its current policies/ practices. The resealable plastic lid lets the box become a storage box. Thus, Dell has created a package that becomes a PRODUCT after the scanner is removed from the box. The plastic box DOES NOT FACILITATE the use of the scanner in any...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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