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Unformatted text preview: nce while its dominance of the market indicates brand
insistence. Discontinuous innovations will reduce the insistence factor but the
product will still be preferred over most of its competition. Gradually this
preference will give way to brand recognition then non-recognition as those that
used to buy it forget about it (or die). No indication of brand rejection since this
implies a negative attitude and there’s no mention of negativity associated with
the product - it just faded away. Note: Since choice #2 is identical with the correct
answer - except for the brand rejection part - I've allowed you half credit for it
(i.e. giving you credit for knowing the order up to the brand rejection part - but
disallowing full credit for failing to recognize the lack of brand rejection
criterion.) Question 15
4 out of 4 points A ﬁrm ﬁnds itself in a situation where it is able to accurately predict consumer demand. It
predicts that it will need to store material for one month two times a year due to the seasonal
nature of the product. What type of warehouse should the ﬁrm use to store this inv...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12