Its sales increasing versus the competition indicates

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: nce while its dominance of the market indicates brand insistence. Discontinuous innovations will reduce the insistence factor but the product will still be preferred over most of its competition. Gradually this preference will give way to brand recognition then non-recognition as those that used to buy it forget about it (or die). No indication of brand rejection since this implies a negative attitude and there’s no mention of negativity associated with the product - it just faded away. Note: Since choice #2 is identical with the correct answer - except for the brand rejection part - I've allowed you half credit for it (i.e. giving you credit for knowing the order up to the brand rejection part - but disallowing full credit for failing to recognize the lack of brand rejection criterion.) Question 15 4 out of 4 points A firm finds itself in a situation where it is able to accurately predict consumer demand. It predicts that it will need to store material for one month two times a year due to the seasonal nature of the product. What type of warehouse should the firm use to store this inv...
View Full Document

This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

Ask a homework question - tutors are online