Its sales increasing versus the competition indicates

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: mpetition indicates brand preference while its dominance of the market indicates brand insistence. Discontinuous innovations will reduce the insistence factor but the product will still be preferred over most of its competition. Gradually this preference will give way to brand recognition then non-recognition as those that used to buy it forget about it (or die). No indication of brand rejection since this implies a negative attitude and there’s no mention of negativity associated with the product - it just faded away. Note: Since choice #2 is identical with the correct answer - except for the brand rejection part - I've allowed you half credit for it (i.e. giving you credit for knowing the order up to the brand rejection part - but disallowing full credit for failing to recognize the lack of brand rejection criterion.) more competition erodes its market share. Soon, its hard for most people to remember if the product is still available. Later, most folks wouldn't know what kind of product you were talking about if you mentioned the brand to them. The most likely path this company...
View Full Document

Ask a homework question - tutors are online