Most children chose a previous favorite but werent

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Unformatted text preview: at all. Most children chose a previous favorite, but weren't happy about it. What product class is this cereal in? Answer Selected Answer: d. specialty Correct Answer: a. convenie nce R e s p o n s e F e e d b a c k : This is a product that is bought often and with little thought. Although mothers typically place the name of the cereal on the shopping list, indicating they really want it, it's not a specialty product since they are willing to accept substitutes. They are not shopping and comparing on either price or attributes, so its not a shopping product. Clearly mothers are buying it so its not an unsought product. This is a staple part of the family's breakfast menu. Thus, this is a convenience product. Question 5 4 out of 4 points The demand for one product that results from the demand for another product is called: Answer Selected Answer: e. derived Correct Answer: e. derived demand. demand. Question 6 0 out of 4 points Assume that a new automobile fuel additive is developed that increases a car's miles-pergallon by 60%. Unli...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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