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all. Most children chose a previous favorite, but weren't happy about it. What product class is
this cereal in? Answer
Answer: d. specialty Correct
Answer: a. convenie
: This is a product that is bought often and with little thought. Although mothers
typically place the name of the cereal on the shopping list, indicating they really
want it, it's not a specialty product since they are willing to accept substitutes.
They are not shopping and comparing on either price or attributes, so its not a
shopping product. Clearly mothers are buying it so its not an unsought product.
This is a staple part of the family's breakfast menu. Thus, this is a convenience
product. Question 5
4 out of 4 points The demand for one product that results from the demand for another product is called: Answer
Answer: e. derived Correct
Answer: e. derived demand. demand. Question 6
0 out of 4 points Assume that a new automobile fuel additive is developed that increases a car's miles-pergallon by 60%. Unli...
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- Spring '12
- Marketing, Brand, Product life cycle management, Dell computer