Unformatted text preview: eal at
all. Most children chose a previous favorite, but weren't happy about it. What product class is
this cereal in? Answer
Answer: d. specialty a. convenie
: This is a product that is bought often and with little thought. Although mothers
typically place the name of the cereal on the shopping list, indicating they really
want it, it's not a specialty product since they are willing to accept substitutes.
They are not shopping and comparing on either price or attributes, so its not a
shopping product. Clearly mothers are buying it so its not an unsought product.
This is a staple part of the family's breakfast menu. Thus, this is a convenience
product. Mothers told stories of how disappointed their younger kids were when they found the
product to be out-of-stock, forcing them to buy something else. These mothers were
particularly unhappy since they often took considerable time to convince the children that the
store really didn't have it and they had to choose something else or go without any cereal...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12