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Unformatted text preview: n erodes its market share. Soon, its hard for most people to remember if the
product is still available. Later, most folks wouldn't know what kind of product you were
talking about if you mentioned the brand to them. The most likely path this company
experienced with respect to brand loyalty for this product from the moment the company's
brand ﬁrst appears on the market to its eventual demise is:? [Assume the company makes no
changes to the product from its inception to its demise). Answer e. brand preference, brand recognition, brand non-recognition, brand
er: d. brand non-recognition; brand recognition; brand preference, brand
insistence, brand preference, brand recognition, brand non-recognition. Co
: Since both the company and the brand are new, no one will recognize either! As
the company markets the product, the target market will become more and more
aware of it (brand recognition). It's sales increasing versus the competition
indicates brand prefere...
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- Spring '12