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Unformatted text preview: credit allowed for knowing one or the other, but need to know
that both used at the same time is DUAL. Question 3
4 out of 4 points A large food retailer acquiring a cheese factory is an example of: Answer
Answer: e. backward Correct
Answer: e. backward integration integration Question 4
4 out of 4 points Your ﬁrm sells automobiles. Each car comes with a 5-year - 50,000 mile warranty. These
warranties are: Answer
Answer: c. None of the Correct
Answer: c. None of the above above Question 5
0 out of 4 points The ABC company is marketing a rental product that allows the option of self-cremation.
Although sounding somewhat bizarre to the common person, the product is targeted to the
millions of elderly bedridden patients without family or friends. The buyer simply exchanges
their hospital bed for the Self-Crematory Box. The box monitors the occupants heart-beat /
brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the
temperature inside the box to 6000 degrees and reduces the body inside to a ﬁne white ash
which is then deposited in an urn mounted on the side of the box. The box is so wellins...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12