Exam 2

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: credit allowed for knowing one or the other, but need to know that both used at the same time is DUAL. Question 3 4 out of 4 points A large food retailer acquiring a cheese factory is an example of: Answer Selected Answer: e. backward Correct Answer: e. backward integration integration Question 4 4 out of 4 points Your firm sells automobiles. Each car comes with a 5-year - 50,000 mile warranty. These warranties are: Answer Selected Answer: c. None of the Correct Answer: c. None of the above above Question 5 0 out of 4 points The ABC company is marketing a rental product that allows the option of self-cremation. Although sounding somewhat bizarre to the common person, the product is targeted to the millions of elderly bedridden patients without family or friends. The buyer simply exchanges their hospital bed for the Self-Crematory Box. The box monitors the occupants heart-beat / brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the temperature inside the box to 6000 degrees and reduces the body inside to a fine white ash which is then deposited in an urn mounted on the side of the box. The box is so wellins...
View Full Document

This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

Ask a homework question - tutors are online