Primarily and industrial products manufacturer jrp

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Unformatted text preview: facturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouraging. Only a few wholesalers have taken on the line. Most are very reluctant to handle Absorb, claiming that retail shelves are already overcrowded with paper towels. What product class is this in? Answer Selected Answer: b. staple convenience Correct Answer: b. staple convenience product product Question 3 4 out of 4 points Ms. Templeton had Broyhill brand living room furniture and wanted to buy a particular chair of the same brand. She made a few calls to find a store that had the chair in stock. When she found one, she went there and purchased the chair. For Ms. Templeton, the chair was Answer Selected Answer: a. a specialty Correct Answer: a. a specialty Question 4 4 out of 4 points product. product. A company has been making the same product for over 100 years. It is an essential element of almost every p...
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