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Unformatted text preview: developed and are in the very beginning stage of implementation (ﬁrst
promotions appeared in local newspapers yesterday). What product class is the Self-crematory
box in to the target market? Answer
Answer: e. regularly unsought
good The ABC company is marketing a rental product that allows the option of self-cremation.
Although sounding somewhat bizarre to the common person, the product is targeted to the
millions of elderly bedridden patients without family or friends. The buyer simply exchanges
their hospital bed for the Self-Crematory Box. The box monitors the occupants heart-beat /
brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the
temperature inside the box to 6000 degrees and reduces the body inside to a ﬁne white ash
which is then deposited in an urn mounted on the side of the box. The box is so wellinsulated you can put your hand on top of the box while the cremation process is underway
without feeling any heat coming through! The box then sends a radio si...
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- Spring '12