Question 16 4 out of 4 points connie seagroves is

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: hat brand. Question 16 4 out of 4 points Connie Seagroves is shopping for a new pair of jeans. She enjoys the way Chic jeans makes her look and feel. She's aways bought Chic jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she saw a pair of Jordache jeans that were very similar to the cut and style of Chic. She tried them on and they fit - beautifully. Still, she really wanted Chic. Figuring they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans. What level of brand loyalty does Connie have for Chic jeans? Answer Selected Answer: d. brand Correct Answer: d. brand preference preference Question 17 4 out of 4 points What level of brand loyality do makers of SPECIALTY PRODUCTS aspire to? Answer Selected Answer: b. brand Correct Answer: b. brand insistence insistence Question 18 4 out of 4 points During a heavy rainstorm, Avery Battle slipped into a drugstore and bought an umbrella--just like the one he had at home--for $15.0...
View Full Document

Ask a homework question - tutors are online