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brand. Question 16
4 out of 4 points Connie Seagroves is shopping for a new pair of jeans. She enjoys the way Chic jeans makes her
look and feel. She's aways bought Chic jeans in the past so she intends to buy Chic jeans this
time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock,
none were in her size. Finally, in the last store she shopped, she saw a pair of Jordache jeans
that were very similar to the cut and style of Chic. She tried them on and they ﬁt - beautifully.
Still, she really wanted Chic. Figuring they would be good substitutes until the stores received
Chic in her size, Connie bought one pair of the Jordache jeans. What level of brand loyalty does
Connie have for Chic jeans? Answer
Answer: d. brand Correct
Answer: d. brand preference preference Question 17
4 out of 4 points What level of brand loyality do makers of SPECIALTY PRODUCTS aspire to? Answer
Answer: b. brand Correct
Answer: b. brand insistence insistence Question 18
4 out of 4 points During a heavy rainstorm, Avery Battle slipped into a drugstore and bought an umbrella--just
like the one he had at home--for $15.0...
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- Spring '12