Question 8 4 out of 4 points industry sales are zero

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Unformatted text preview: rofits are negative in the ____________ stage of the PLC. Answer Selected Answer: a. introduc tion Correct Answer: a. introduc tion Question 9 4 out of 4 points At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy? Answer Selected Answer: b. GRO WTH Correct Answer: b. GRO WTH Question 10 0 out of 4 points Your firm is ofering a slotting allowance to retailers to give them an incentive to carry your product - which is targeted at the early adopter as part of a number one priority PUSH STRATEGY. What stage of the PLC is this most likely to occur in? Answer Selected Answer: a. introduc tion Correct Answer: Response Feedback: b. growth Push strategy has precedence in the Growth stage of the PLC Your firm is ofering a slotting allowance to retailers to give them an incentive to carry your product - which is targeted at the early adopter as part of a number one priority PUSH STRATEGY. What stage of the PLC is this most likely to occur in? An...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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