Sales are even worse to the early adopters than to

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Unformatted text preview: rs than to the innovators. What level of brand familiarity has your heterogeneous shopping good achieved? Answer Selected Answer: a. reject ion. Correct Answer: a. reject ion. Your brand, originally marketed as a specialty product and which didn't sell very well to innovators, is now being marketed to early adopters who feel that a better / cheaper versions is due out so soon that there opinion to all who ask is to wait for the better model. Sales are even worse to the early adopters than to the innovators. What level of brand familiarity has your heterogeneous shopping good achieved? Answer Selected Answer: a. reject ion. Correct Answer: a. reject ion. Question 16 0 out of 4 points A new company introduces a new brand of a specialty product that's in the mature stage of the PLC. The product has a slow start as it competes head-on with its competition, but has such strong appeal after a short time that it catches up fast then passes all other competitors. Eventually, discontinuous innovations take it o...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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