Selective correct answer aselective distribution

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Unformatted text preview: nswer: a. Selective distribution distribution Question 21 2 out of 4 points If a producer has a technically superior and expensive product--which has achieved brand preference--and wants retailers to provide aggressive promotion and maximum customer service, this producer should seek: Answer Selected Answer: d. Selective distribution. Correct Answer: a. very selective/exclusive distribution. If a producer has a technically superior and expensive product--which has achieved brand preference--and wants retailers to provide aggressive promotion and maximum customer service, this producer should seek: Answer Selected Answer: d. Selective distribution. Correct Answer: a. very selective/exclusive distribution. The only way the producer is going to be able to convince retailers to spend the extra dollars to aggressively promote and extend maximum customer service (much more costly then regular customer service) is to creat a situation where the retailer has little or no competition in its competitive area. If it is one of just two or...
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