Should the vendors plan to put their excess into

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Unformatted text preview: ected Answer: a. rent storage Correct Answer: a. rent storage space space Question 10 4 out of 4 points There are big shifts in demand from season to season for the lawn mowers produced by Grow Green Co.--and its need for storage facilities also varies. Grow Green should use: Answer Selected Answer: c. public warehousing Correct Answer: c. public warehousing facilities. facilities. Question 11 4 out of 4 points If a producer has a technically superior and expensive product--which has achieved brand preference--and wants retailers to provide aggressive promotion and maximum customer service, this producer should seek: Answer a. very selective/exclusive distribution. S e l e c t e d A n s w e r : a. very selective/exclusive distribution. C o r r e c t A n s w e r : A n s w e r F e e d The only way the producer is going to be able to convince retailers to spend the extra dollars to aggressively promote and extend maximum customer service (much more costly then regular customer service) is to creat a situation where the retailer has little or no competition in its competitive area. If it is one of just two or three retailers carrying this product (very selective distribution) it is likley to agree to high...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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