Since continuing promotion seems to be necessary in

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Unformatted text preview: oes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of women's tennis tournaments. What is the "ideal" market exposure for this product? Answer Selected Answer: c. selective Correct Answer: c. selective distribution distribution cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area. Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of women's tennis tournaments. What is the "ideal" market exposure for this product? Answer Selected Answer: c. selective Correct Answer: c. selective distribution distribution Question 14 4 out of 4 points ABC company contracted with t...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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