Unformatted text preview: larly in fashion magazines targeted at
professional women and on select cable TV broadcasts, including broadcasts of women's tennis
tournaments. What is the "ideal" market exposure for this product? Answer
Answer: a. selective Correct
Answer: a. selective distribution distribution Question 13
4 out of 4 points ABC company contracted with the XYZ company to develop edible packaging material that
would be used in place of the Styrofoam peanuts currently used to insure fragile contents did
not shift in transit enough to break or become dysfunctional. The material is a nutritional
supplement for any member of the rodent family (hamsters, Guinea Pig, rabbits, etc). From the
supplied choices below, choose the three answers that best answer the three questions that
follow. 1: What is the primary packaging strategy? 2: What is the secondary packaging strategy?
3: What is the tertiary packaging strategy? Answer
Answers: a. The primary packaging strategy is to protect the...
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- Spring '12
- Marketing, Brand, Product life cycle management, Dell computer