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Unformatted text preview: to be necessary in this highly competitive
market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at
professional women and on select cable TV broadcasts, including broadcasts of women's tennis
tournaments. What product class is this in? Answer
Answer: d. heterogeneous shopping Correct
Answer: d. heterogeneous shopping product product Question 11
4 out of 4 points Ms. Templeton had Broyhill brand living room furniture and wanted to buy a particular chair of
the same brand. She made a few calls to ﬁnd a store that had the chair in stock. When she
found one, she went there and purchased the chair. For Ms. Templeton, the chair was Answer
Answer: a. a specialty Correct
Answer: a. a specialty product. product. Question 12
4 out of 4 points A merchant wholesaler is considering four physical distribution systems. Which is best for
shipping his products? Answer
Answer: e. Cannot be determined without the target customer's Correct
Answer: e. Cannot be determined without the target custo...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12