Unformatted text preview: ulated you can put your hand on top of the box while the cremation process is underway
without feeling any heat coming through! The box then sends a radio signal to the company
which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to
another customer. There is no competition since no other company has anything like it. The
prototype worked so well that the company is planning to make a small number to market
test it in Florida (due to the large number of potential customers there). Promotional
strategies are being developed and are in the very beginning stage of implementation (ﬁrst
promotions appeared in local newspapers yesterday). What product class is the Self-crematory
box in to the target market? Answer
Answer: e. regularly unsought
good The ABC company is marketing a rental product that allows the option of self-cremation.
Although sounding somewhat bizarre to the common person, the product is targeted to the
millions of elderly bedridden patients without family or friends. The buyer simply exc...
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- Spring '12
- Marketing, Brand, Product life cycle management, Dell computer