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The box is so wellinsulated you can put your hand on

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Unformatted text preview: ulated you can put your hand on top of the box while the cremation process is underway without feeling any heat coming through! The box then sends a radio signal to the company which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to another customer. There is no competition since no other company has anything like it. The prototype worked so well that the company is planning to make a small number to market test it in Florida (due to the large number of potential customers there). Promotional strategies are being developed and are in the very beginning stage of implementation (first promotions appeared in local newspapers yesterday). What product class is the Self-crematory box in to the target market? Answer Selected Answer: e. regularly unsought good The ABC company is marketing a rental product that allows the option of self-cremation. Although sounding somewhat bizarre to the common person, the product is targeted to the millions of elderly bedridden patients without family or friends. The buyer simply exc...
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