The box then sends a radio signal to the company

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Unformatted text preview: gnal to the company which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to another customer. There is no competition since no other company has anything like it. The prototype worked so well that the company is planning to make a small number to market test it in Florida (due to the large number of potential customers there). Promotional strategies are being developed and are in the very beginning stage of implementation (first promotions appeared in local newspapers yesterday). What product class is the Self-crematory box in to the target market? Answer Selected Answer: e. regularly unsought Correct Answer: d. new unsought good R e s p o n s e F e e d b a c k : good This is a new unsought good. Few (if anyone) in the target market is aware of it. It will take a while for the promotions to allow the majority of the target market to become aware of it due to their lesser ability to read or have access to newspapers. It's NOT a specialty product since there is no demand, no brand insistence due to the lack of knowledge about the very existance of it. Question 6 4 out of 4 points Ma...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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