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The company needs to store the equipment in

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Unformatted text preview: in convenient locations in each city. Based on this information, the company should use ___________ to store its rental products. Answer Selected Answer: b. private warehousing Correct Answer: b. private warehousing facilities facilities Question 14 4 out of 4 points A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people won't know they ever used it. The firm's target market is exhibiting ______________. Answer Selected Answer: b. brand Correct Answer: b. brand rejection rejection Question 15 4 out of 4 points Your brand, originally marketed as a specialty product and which didn't sell very well to innovators, is now being marketed to early adopters who feel that a better / cheaper versions is due out so soon that there opinion to all who ask is to wait for the better model. Sales are even worse to the early adopte...
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