The company needs to store the equipment in

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Unformatted text preview: convenient locations in each city. Based on this information, the company should use ___________ to store its rental products. Answer Selected b. private warehousing Lawn Care Rental Services, Inc. (a new venture company) has just set up rental ofces in every city in the nation with a population of 200,000 or more to provide rental equipment to handle all customer's lawn care needs whether its cutting the grass in the spring/summer/fall or clearing their driveways/sidewalks of snow/ice in the winter. Customers are expected to rent their equipment rather than buy and maintain their own because the company's salespeople will demonstrate the value of rental (always 'cutting' edge well maintained equipment) to be significantly cheaper than buying, maintaining, and storing their own equipment. The rental equipment is delivered and picked up 'free of charge'. Demand from season to season is projected to be very consistent with no less than 85% usage in the 'lean' months and close to 100% usuage in the 'heavy' months for the lawn/snow mowers/blowers produced by Lawn Care Rental Services, Inc. The company needs to store the equipment...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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