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Unformatted text preview: e large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations
of at least 1,000,000 people). It was designed to compete against the hand-helds, but it's
larger and more user friendly (with a bigger screen for ease of viewing by the target market
(estimated average age of 65) and much cheaper. What product class is this product in? Answer
Answer: c. homogeneous shopping Correct
Answer: c. homogeneous shopping product product Question 18
0 out of 4 points Marissa, a college student and her father, a wealthy businessman, were each considering the
purchase of a new automobile. As a college student with a full-time job, Marissa has
considerably more ﬁnancial resources than most college students. She feels that this car
needs to provide a statement of just who she is and wear her drive and ambition are taking
her! She is looking for a high quality car with the look of success! She ﬁnds very few that
provide the kind of self-actualization she's looking for - and each of those has a sticker price
in excess of $50,000. Marissa's father however, although extremely wealthy and can e...
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- Spring '12