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Unformatted text preview: three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations
of at least 1,000,000 people). It was designed to compete against the hand-helds, but it's
larger and more user friendly (with a bigger screen for ease of viewing by the target market
(estimated average age of 65) and much cheaper. What product class is this product in? Answer
Answer: c. homogeneous shopping Correct
Answer: c. homogeneous shopping product product A new computer company with a radically new approach to computing, has a laptop priced at
$99.00). This basic laptop is targeted as the late adopter. It is as simple to operate as a
calculator. It has a very small hard drive, small - but full functional keyboard, basic soundcard,
and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus,
it's mean to basic schoolwork and email (with a built in wireless modem which requires signing
up for a monthly access fee of 99 cents). The company plans to distribute its products only
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12