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Unformatted text preview: large home garden which produces approximately half of that
demanded by their customers. In order to ﬁll out their inventory, the entrepreneurs know
that home gardens often produce more than the families can consume. Knowing that the
home gardners appreciate earning a little cash for their excess, the entrepreneurs visit
local home gardens to buy any excess they are producing. They collect the necessary
assortment of freshly picked produce from these family gardens to ﬁll the gaps in their
own garden, add it to their own produce which they then sell by the side of the road to
whomever comes along from the back of their truck. Knowing the produce is very likely to
spoil if they keep it too long, anything they don't sell on a given day they deliver to the
local market where that produce is sold by stall vendors (who receive a commission on the
sale). The distribution strategy the entreprenuers are using to sell their produce is: Answer
Answer: b. an indirect channel of Correct
Answer: a. a duel channel of distr...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12