The line is quite expensive and is sold only through

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Unformatted text preview: ive--and is sold only through specialty shops which handle only this type of fashion shoe (including competing brands). Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area. Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of women's tennis tournaments. What product class is this in? Answer Selected Answer: d. heterogeneous shopping Correct Answer: d. heterogeneous shopping product product Question 11 4 out of 4 points Ms. Templeton had Broyhill brand living room furniture and wanted to buy a particular chair of the same brand. She made a few calls to fi...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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