The most likely path this company experienced with

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Unformatted text preview: with respect to brand loyalty for this product from the moment the company's brand first appears on the market to its eventual demise is:? [Assume the company makes no changes to the product from its inception to its demise). Answer e. brand preference, brand recognition, brand non-recognition, brand rejection. Sel ec te d An sw er: d. brand non-recognition; brand recognition; brand preference, brand insistence, brand preference, brand recognition, brand non-recognition. Co rre ct An sw er: R e s p o n s e F e e d b a c k : Since both the company and the brand are new, no one will recognize either! As the company markets the product, the target market will become more and more aware of it (brand recognition). It's sales increasing versus the competition indicates brand preference while its dominance of the market indicates brand insistence. Discontinuous innovations will reduce the insistence factor but the product will still be preferred over most of its competition. Gradually this preference will give way to br...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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