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Unformatted text preview: with respect to brand loyalty for this product from the moment the company's
brand ﬁrst appears on the market to its eventual demise is:? [Assume the company makes no
changes to the product from its inception to its demise). Answer e. brand preference, brand recognition, brand non-recognition, brand
er: d. brand non-recognition; brand recognition; brand preference, brand
insistence, brand preference, brand recognition, brand non-recognition. Co
: Since both the company and the brand are new, no one will recognize either! As
the company markets the product, the target market will become more and more
aware of it (brand recognition). It's sales increasing versus the competition
indicates brand preference while its dominance of the market indicates brand
insistence. Discontinuous innovations will reduce the insistence factor but the
product will still be preferred over most of its competition. Gradually this
preference will give way to br...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12