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The plastic box provides no measure of increased

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Unformatted text preview: way. The plastic box provides no measure of increased safety for the user of the computer nor does it add any SAFETY nor does it provide GROUPING benefits since each is packaged individually. Dell Computer packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? Answer Selected Answer: d. PROD UCT Correct Answer: d. PROD UCT Question 11 4 out of 4 points The Colorado Coal Company needs to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is: Answer Selected Answer: d. railro ads. Correct Answer: d. railro ads. Question 12 4 out of 4 points Your firm is marketing a product to brand preferent customers. What distribution strategy shouild they use? Answer Selected Answer: a. selec tive Correct Answer:...
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