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assortment of freshly picked produce from these family gardens to ﬁll the gaps in their
own garden, add it to their own produce which they then sell by the side of the road to
whomever comes along from the back of their truck. Knowing the produce is very likely to
spoil if they keep it too long, anything they don't sell on a given day they deliver to the
local market where that produce is sold by stall vendors (who receive a commission on the
sale). The distribution strategy the entreprenuers are using to sell their produce is: Answer
Answer: b. an indirect channel of Correct
Answer: a. a duel channel of distribution. R
: distribution The entrepreneurs are using both a direct (their produce to the roadside
buyers) and an indirect (their produce to stall vendors to local market buyers)
channel of diistribution. A duel channel of distribution is one in which both an
indirect and a direct channel of distribution is conducted simultaneously.
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12