Thus backward integration is the better more specic

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Unformatted text preview: ration. Thus, backward integration is the better, more specific, answer. A large food retailer acquiring a cheese factory is an example of: Answer Selected Answer: a. vertical Correct Answer: e. backward R e s p o n s e F e e d b a c k : integration. integration Although this is vertical integration (half credit awarded for knowing at least this much), it is more specifically backwards vertical integration. Backward integration occurs when a member of the channel of distribution buys a supplier of products it sells. Since vertical integration can be either backward or forward integration, it doesn't capture the essence of what's happening here as well as the more specific choice: backward integration. Thus, backward integration is the better, more specific, answer. Question 15 0 out of 4 points You've just introduced a new brand of a heterogeneous shopping good. What should your brand familiaryt objective be? Answer Selected Answer: c. preferen ce. Correct Answer: d. recogniti on. Res pon se Fee dba ck: The introduction of ANY new brand of any type of product needs to focus on brand recognition first since the target market(s) have no idea about t...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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