Unlike other fuel additives that claim enhanced

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Unformatted text preview: ke other fuel additives that claim enhanced performance but only seem to work in certain cars under very controlled conditions, this additive has been so well proven that customers are ofered a free sample with a coupon to receive a 10% discount on whatever quantity they want to buy later. The response has been dramatic. Many consumers use the free sample and return to purchase upwards of 100 treatments (one per fillup) even though the product adds 20 cents to the cost of a gallon of gas. What stage of the product life cycle is this additive in? Assume that a new automobile fuel additive is developed that increases a car's miles-pergallon by 60%. Unlike other fuel additives that claim enhanced performance but only seem to work in certain cars under very controlled conditions, this additive has been so well proven that customers are ofered a free sample with a coupon to receive a 10% discount on whatever quantity they want to buy later. The response has been dramatic. Many consumers use the free sample and return to purchase upwards of 100 treatments (one per fillup) even though the product adds 20 cents to the cost of a gallon of ga...
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