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Unformatted text preview: lass is the Self-crematory
box in to the target market? Answer
Answer: e. regularly unsought Correct
Answer: d. new unsought good R
: good This is a new unsought good. Few (if anyone) in the target market is aware of it. It
will take a while for the promotions to allow the majority of the target market to
become aware of it due to their lesser ability to read or have access to
newspapers. It's NOT a specialty product since there is no demand, no brand
insistence due to the lack of knowledge about the very existance of it. Question 6
4 out of 4 points Marissa, a college student and her father, a wealthy businessman, were each considering the
purchase of a new automobile. As a college student with a full-time job, Marissa has
considerably more ﬁnancial resources than most college students. She feels that this car needs
to provide a statement of just who she is and wear her drive and ambition are taking her! She is
looking for a high quality car with the look of success! She ﬁnds very fe...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12