What typess of packaging strategyies is dell computer

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Unformatted text preview: PROTE CT c. PROMO TE d. PRODU CT Correct Answers: a. PROTE CT c. PROMO TE d. PRODU CT Question 15 4 out of 4 points Lake Wobegon Mills, a manufacturer of textile products, bought out the wholesaler that had been handling its distribution in Canada. This is an example of: Answer b. vertical integration S e l e c t e d A n Lake Wobegon Mills, a manufacturer of textile products, bought out the wholesaler that had been handling its distribution in Canada. This is an example of: Answer b. vertical integration S e l e c t e d A n s w e r : b. vertical integration C o r r e c t A n s w e r : A n s w e r F e e d b a c k : Although this is vertical integration, it is more specifically forward vertical integration. Since vertical integration can be either backward or forward integration, it doesn't capture the essence of what's happening here as well as the more specific choice: forward integration. Thus, forward integration is the better, more specific, answer. Question 16 4 out of 4 points Cargill, Inc. is finally ea...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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