Unformatted text preview: ibution. R
: distribution The entrepreneurs are using both a direct (their produce to the roadside
buyers) and an indirect (their produce to stall vendors to local market buyers)
channel of diistribution. A duel channel of distribution is one in which both an
indirect and a direct channel of distribution is conducted simultaneously.
Note: partial credit allowed for knowing one or the other, but need to know
that both used at the same time is DUAL. Question 3
4 out of 4 points A large food retailer acquiring a cheese factory is an example of: Answer
Answer: e. backward Correct
Answer: e. backward integration integration Question 4
4 out of 4 points Your ﬁrm sells automobiles. Each car comes with a 5-year - 50,000 mile warranty. These
warranties are: Answer
Answer: c. None of the Correct
Answer: c. None of the above above Question 5
0 out of 4 points The ABC company is marketing a rental product that allows the option of self-cremation.
Although sounding somewhat bizarre t...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12