Available he doesnt spend much time at it he tells

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Unformatted text preview: uy two of whatever she gets (he'll call his bank to take care of the money for his). He buys a car this way whenever he wears one out. He usually drives his cars into the ground - i.e. until they totally wear out then asks whomever he knows who's going car buying to pick up one for him (of whatever they are getting - price is no object). For Marissa, this automobile is a ______________ product; for her father, the car is a ______________ product. Answer Selected Answer: d. homogeneous shopping good; a convenience Correct Answer: f. heterogeneous shopping good; a homogeneous R es p o ns e Fe e d b ac k: good good She's shopping for quality (heterogeneous shopping product) while, although he 'shops' just to see what's available, he sees all cars as basically the same (homogeneous shopping product). Question 19 4 out of 4 points Your company must produce 1,000,000 units of your product in order to acheive sufcnet economies of scale to keep costs as low as possible. Customers only buy these pproducdts one at-a-time. This is the concept o...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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