Continuous innovation correct answer ddynamically

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Unformatted text preview: tion Correct Answer: d. dynamically continuous R e s p o n s e F e e d b a c k : innovation Difusion of Innovations are defined by the degree to which they afect consumer behavior. Discontinuous innovations greately afect consumer behavior (whole new behaviors need to be learned), dynamically continuous innovations require some behavior modification while continuous innovation requires very little. The first remote controls required some modification of consumer behavior - the consumer had to change their mindset from what they were used to doing going over to the TV set to chagne the channel plus had to learn how to operate the remote; a dynicmally continuous innovation. Question 23 4 out of 4 points When Henry Ford first ofered his traditionally black Fords in other colors, to the consuming public, this was a: Answer Selected Answer: a. continuous Correct Answer: a. continuous innovation innovation Question 24 4 out of 4 points Dell Computer recently added a picture of the recommended brand of printer best designed to print the output of a given type of scanner on the outside of the box the scanners are mailed in to consumers. What typ...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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