Exam 2

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Unformatted text preview: of assortment Correct Answers: a. discrepancies of quantity b. discrepancies of assortment Question 21 4 out of 4 points Your company must produce 1,000,000 units of your product in order to acheive sufcnet economies of scale to keep costs as low as possible. Customers only buy these pproducdts one at-a-time. This is the concept of: Answer Selected Answer: b. discrepancy of Correct Answer: b. discrepancy of quantity quantity Question 22 0 out of 4 points When the remote control for the color TV was first introduced to the consuming public, it was a: Answer Selected Answer: b. continuous innovation Correct Answer: d. dynamically continuous R innovation Difusion of Innovations are defined by the degree to which they afect consumer behavior. Discontinuous innovations greately afect consumer behavior (whole new behaviors need to be learned), dynamically continuous innovations require When the remote control for the color TV was first introduced to the consuming public, it was a: Answer Selected Answer: b. continuous innova...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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