Discrepancies of quantity bdiscrepancies of

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Unformatted text preview: demonstrated by the production many but the buying of few. Discrepancy of assortment is shown by the bookstore needing a large variety but publishers just producing a few each (requiring the bookstore to buy from many diferent puslishers to meet the demands of its customers). Question 10 4 out of 4 points The first car to change from the traditional black to blue was a _______________ innovation. Answer Selected Answer: e. continu ous Correct Answer: e. continu ous Question 11 4 out of 4 points When Henry Ford first ofered his traditionally black Fords in other colors, to the consuming public, this was a: Answer Selected Answer: c. continuous Correct Answer: c. continuous innovation innovation Question 12 4 out of 4 points James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children. Primarily and industrial products manufacturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouragi...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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