Unformatted text preview: Answer: c. gro
Answer: c. gro
wth Question 4
0 out of 4 points General Foods introduced Post cartoon ﬂakes with freeze-dried fruits and nuts. The cereal
was very popular with both kids (who liked them for their favorite cartoon characters) and
parents (who enjoyed the healthy nutrition provided by the dynamic mix of ingrediants).
Typical families would buy and consume two boxes per week. A recent survey found this
cereal name (not just the word cereal) to be on 46% of mothers' grocery shopping lists within
one month of its initial introduction. Exit interviews with shoppers leaving grocery stores
revealed that their only frustration was with the company's inability to keep up with demand.
Mothers told stories of how disappointed their younger kids were when they found the
product to be out-of-stock, forcing them to buy something else. These mothers were
particularly unhappy since they often took considerable time to convince the children that the
store really didn't have it and they had to choose something else or go without any cer...
View Full Document
This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12