Heterogeneous shopping good a homogeneous correct

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Unformatted text preview: ous shopping good; a homogeneous Correct Answer: f. heterogeneous shopping good; a homogeneous good good Question 7 4 out of 4 points Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Answer Selected Answer: a. Selective Correct Answer: a. Selective distribution distribution Question 8 4 out of 4 points A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional eforts on advertising and its secondary efort on consumer sales promotions. What level of market exposure does this product have? Answer Selected Answer: a. inten sive Correct Answer: a. inten A company has b...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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