Selec tive question 13 4 out of 4 points a rm nds

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Unformatted text preview: a. selec tive Question 13 4 out of 4 points A firm finds itself in a situation where it is able to accurately predict consumer demand. It predicts that it will need to store material for one month two times a year due to the seasonal nature of the product. What type of warehouse should the firm use to store this inventory? Answer Selected Answer: a. pu blic Correct Answer: a. pu blic Question 14 2 out of 4 points A large food retailer acquiring a cheese factory is an example of: Answer Selected Answer: a. vertical Correct Answer: e. backward R e s p o n s e F e e d b a c k : integration. integration Although this is vertical integration (half credit awarded for knowing at least this much), it is more specifically backwards vertical integration. Backward integration occurs when a member of the channel of distribution buys a supplier of products it sells. Since vertical integration can be either backward or forward integration, it doesn't capture the essence of what's happening here as well as the more specific choice: backward integ...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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