Unformatted text preview: nsumer Behaviour Revision Revision Motivation Emotion In the exam: Emotion is a subcortical response to a motivational state – Discuss how you can influence the consumer’s state of motivation to
engage in a behaviour related to his/her problem representation. Dual circuit information processing Variables you can affect are:
you can affect are:
– Drive (i.e.: need via need state) Neocortex – Habit (via learning) Need state – External incentive (via rewards) Utility judgment Cognitive Variables that you need to be aware of: Thalamus Stimulus Amygdala Emotional Affective resp. – Performance thresholds
– Optimal arousal and need dynamics
– Feedback effect from motivation to awareness 13 14 Lecture 14 Lecture 14 Model of Consumer Behaviour Model of Consumer Behaviour Revision Revision Emotion Attitude In the exam: – Discuss how you can use your understanding of emotions to affect
consumer behaviour Attitude combines the cognitive and the affective
responses in a relatively consistent predisposition to
– Attitude is part of the behaviour control mechanism
is part of the behaviour control m...
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This note was uploaded on 06/08/2013 for the course MARK 1012 taught by Professor Mohammad during the One '12 term at University of New South Wales.
- One '12