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Unformatted text preview: l of Z, even though
Z does not enter the causal
relation Habit and
response Lecture 14 Behavior
28 Lecture 14 Final Exam Final
Final Exam Revision Revision Conceptual Relations Between Variables Application Theories of personality (descriptions of a phenomenon that
have some empirical support):
– Value of a theory is in its ability to: Predict some observable outcomes Knowing how the model works, state your:
– Deliverables Describe the phenomenon
the phenomenon For example:
– The trait theory proposes a set of factors (traits) that can describe a
personality type. People with certain personality traits will respond in
predictable ways to certain stimuli.
– Physiological theories of personality suggest a physiological (genetic)
basis to personality. Certain genotypes will respond to stimuli in 29
predictable ways. i.e.: desired outcomes Y;
– e.g.: choice of your PDA by a certain segment of consumers – Controllables i.e.: variabl...
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This note was uploaded on 06/08/2013 for the course MARK 1012 taught by Professor Mohammad during the One '12 term at University of New South Wales.
- One '12