Behavior cognitive affective response cognitive

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Unformatted text preview: l of Z, even though Z does not enter the causal relation Habit and Incentive 27 Budget Cognitive Affective response Lecture 14 Behavior 28 Lecture 14 Final Exam Final Final Exam Revision Revision Conceptual Relations Between Variables Application Theories of personality (descriptions of a phenomenon that (descriptions have some empirical support): – Value of a theory is in its ability to: Predict some observable outcomes Knowing how the model works, state your: – Deliverables Describe the phenomenon the phenomenon For example: – The trait theory proposes a set of factors (traits) that can describe a personality type. People with certain personality traits will respond in predictable ways to certain stimuli. – Physiological theories of personality suggest a physiological (genetic) basis to personality. Certain genotypes will respond to stimuli in 29 predictable ways. i.e.: desired outcomes Y; – e.g.: choice of your PDA by a certain segment of consumers – Controllables i.e.: variabl...
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This note was uploaded on 06/08/2013 for the course MARK 1012 taught by Professor Mohammad during the One '12 term at University of New South Wales.

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