Certain genotypes will respond to stimuli in 29

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Unformatted text preview: es X that you can affect and which have a known effect on Y; – e.g.: information search and evaluation, affective reactions, personality level segmentation – Contingency factors i.e.: variables Z that depending on their level alter the X-Y relation; X30 – e.g.: budget 5 Lecture 14 Lecture 14 Final Exam Final Exam Revision Revision Application Mon. 27/06/2005; 8:45-12:00. For example: Segment: Target: understand consumers choose customers Position: Duration 3 hours The exam is composed of three distinct sections: offer utility differentiate prevent copy copy – Segment the market on personality types, certain response behaviours related with certain personality types; i.e.: target The final exam is worth 35% of the overall assessment – Positioning a PDA involves: – Section 1. One compulsory essay question Open conscientious extroverts, who are more likely to seek variety, have a higher threshold for risk but value organization in their lives. This group fits the profile of early adopters. Product design to meet need states of the target market (functionality and style – visible consumption) Communication to aid information search and eval...
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