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Unformatted text preview: es X that you can affect and which have a known effect
– e.g.: information search and evaluation, affective reactions, personality
level segmentation – Contingency factors i.e.: variables Z that depending on their level alter the X-Y relation;
– e.g.: budget 5 Lecture 14 Lecture 14 Final Exam Final Exam Revision Revision Application Mon. 27/06/2005; 8:45-12:00. For example: Segment: Target: understand
customers Position: Duration 3 hours The exam is composed of three distinct sections: offer utility
copy – Segment the market on personality types, certain response behaviours related
with certain personality types; i.e.: target The final exam is worth 35% of the overall assessment – Positioning a PDA involves: – Section 1. One compulsory essay question Open conscientious extroverts, who are more likely to seek variety, have a higher
threshold for risk but value organization in their lives. This group fits the profile of early
Product design to meet need states of the target market (functionality and style –
visible consumption) Communication to aid information search and eval...
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