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Unformatted text preview: rent components of a
given culture in order to adopt
product positioning for
maximum cultural appeal SubSub-culture is a source of identity and social
stratification Lecture 14 22 Lecture 14 Model of Consumer Behaviour Break Revision Revision Culture and Sub-culture 5 min In the exam: http://www.shoutcast.com/sbin/shoutcast-playlist.pls?rn=315469&file=filename.pls – Discuss how you can use your understanding of culture and sub-culture
to position products as cultural or sub-cultural icons. Variables you need to consider:
you need to consider:
– Environment (Location within the city, nation, region) Break Over – Material (race, nationality, wealth)
– Cognitive (set of ideas, beliefs, values; religion)
– Normative (set of expected behaviours)
– Symbolic (set of artifacts, symbols, jargon) 23 24 4 Lecture 14 Lecture 14 Final
Final Exam Final Exam Revision Revision Key Words and Definitions Sample exam question: – Attitude and personality are related constructs. Discuss how
understanding the components of attitude and the current theories of
personality can help marketers predict consumer behaviour....
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This note was uploaded on 06/08/2013 for the course MARK 1012 taught by Professor Mohammad during the One '12 term at University of New South Wales.
- One '12