Ide as are e valuate d agains t crite ria m os t are

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: e s ubs tantially in late r s tage s . Ide as are e valuate d agains t crite ria; m os t are e lim inate d. 10 - 7 New Product Development Strategy • Ne w P roduct De ve lopme nt Ne P roce s s : S ta ge 3: Conce pt De ve lopme nt a nd Te s ting Te P roduct conce pts provide de taile d v e rs ions of ne w product ide as . C once pt te s ts as k targe t cons um e rs to e valuate product conce pts . 10 - 8 New Product Development Strategy • Ne w P roduct De ve lopme nt P roce s s : S ta ge 4: Ma rke ting S tra te gy De ve lopme nt De S trate gy s tate m e nts de s cribe : – The ta rge t ma rke t, product pos itioning, a nd s a le s , The s ha re , a nd profit goa ls for the firs t fe w ye a rs . – P roduct price , dis tribution, a nd ma rke ting budge t for the firs t ye a r. for – Long-run s a le s a nd profit goa ls a nd the ma rke ting Long-run mix s tra te gy. m ix 10 - 9 New Product Development Strategy • Ne w P roduct De ve lopme nt Ne P roce s s : S ta ge 5: Bus ine s s Ana lys is S ale s , cos t, and profit proje ctions S ta ge 6: P roduct De ve lopme nt Prototype de ve lopm e nt and te s ting P rototype 10 - 10 New Product Development Strategy • Ne w P roduct De ve lopme nt Ne P roce s s : S ta ge 7: Te s t Ma rke ting S tandard te s t m arke ts Controlle d te s t m arke ts C ontrolle S im ulate d te s t m arke ts S ta ge 8: Comme rcia liza tion 10 - 11 Figure 10-2: Sales and Profits Over A Product’s Life 10 - 12 Product Life-Cycle Strategies • The Typica l P roduct Life Cycle (P LC) The Ha s Five S ta ge s Ha P roduct De ve lopme nt, Introduction, Growth, Ma turity,...
View Full Document

Ask a homework question - tutors are online